Monday, July 28, 2014

Ohio Lottery to Launch Loyalty Program

The Ohio Lottery players will be launching a new player loyalty program next month.

'My Lotto Rewards' is scheduled to commence August 27. Players will earn points on criteria including online ticket purchases and second chance drawings. Registered online users will then be able to exchange their point for free-play games and other rewards such as sweepstake entries and instant-win games. Points may also be exchanged for Ohio Lottery Merchandise.

The lottery intends to invest $700,000 in building and launching the new scheme and a $3 million prize fund has been set aside for the first year of operation.