Tuesday, February 18, 2014

Camelot Says National Lottery Ticket Price Hike Hasn't Affected Good Causes

The UK National Lottery has seen a drop in the amount of money raised for good causes, but lottery organizers, Camelot,  deny the drop is related to last year's 100% increase in ticket prices.

In October 2013 the price of National Lottery tickets doubled and lottery players were forced to shell out £2 if they wanted to continue to playing the game.

The statistics show that the amount of money raised for good causes in the first three months following the price hike was £121 million less than the amount raised during the same period in 2012.

Figures provided by the National Lottery Commission show that between October and December 2012 the National Lottery raised £538.1 million for good causes, but raised only £417.2 million in the three months after the increased ticket price.

Camelot says the figures are deceptive though, and claims the difference in figures is really attributable to the amount of funding available for good causes between October and December 2012 getting a boost when someone failed to claim a £64 million EuroMillions prize.

A Camelot representative stated: "The fall in returns to the good causes (Quarter 3 2013/14 versus Quarter 3 2012/13) cannot be attributed to the changes made to the National Lottery’s flagship game. On the contrary, new Lotto has rekindled player interest in the game, delivering tens of millions of pounds more in prizes to winners, and has led to immediate sales growth and a significant increase in returns to the good causes—which is exactly what it was designed to do."

He also stated a cash flow adjustment required to support the New Lotto's initial promotional launch was also partly responsible for the variance in figures.